Good for the dog, good for the owner, good for the planet.

Mass-produced feed stuffed with cheap fillers and artificial additives. Why are we humans so good at demanding fresh, healthy, and keyhole-labeled food for ourselves, while the feed industry seems to be stuck in the 1980s?

We were neither satisfied with the industry nor the food alternatives available on the market and decided to take matters into our own hands. Together with a team of smart veterinarians, chefs, and nutrition experts, we've created a new and better alternative to the factories' outdated feed: Buddy.

Buddy is 100% natural and healthy dog food, completely free of oddities. Guaranteed free from grains, sugar, gluten, and soy. Full of vitamins, minerals, and amino acids.

Because all dogs deserve a happier, healthier, and longer life. And it should taste good in the meantime, right?

Buddy consists of a team of dedicated staff and dogs. We love what we do. As a dog owner, you set high demands on us as feed manufacturers, and you have the right to do so. It's our job to ensure that the food your dog eats promotes healthy development.

By offering our food directly to consumers (D2C), we have the opportunity to constantly use your feedback and ideas to create even better products and services. Together, we create a healthier and happier life for our dogs.

We are part of the Petbuddy Group, a group of sustainable brands that make pets happier and healthier.